Why More Businesses Are Switching to Filter Coffee
Filter coffee is making a comeback in offices, hotels and cafés. Why more businesses switch, which brewing method suits you, and which Brazilian coffees work best as filter.
By Tiago
Published
Last updated
3 min read
Resumo · the short answer
Filter coffee is making a comeback in offices, hotels and cafés. It is easy to make in larger amounts, it shows more of the flavour of the bean than many people expect, and it fits a busy working day.
Start with 60 grams of coffee per litre, a lighter roast and an insulated jug.
Ficha técnica Filter at work
| Ratio | 60 g per litre |
|---|---|
| Grind | Medium coarse |
| Roast | Lighter, for filter |
| Keep it in | Insulated jug, not a hot plate |
| Methods | Batch brewer, V60, Chemex, French press |
| Afternoon | Swiss Water Decaf |
Here is why more businesses are switching, which brewing method suits you, and which of our coffees work best.
01 · Sabor
More flavour, less bitterness
Filter coffee lets the natural flavours of the bean come through. The water runs through the ground coffee slowly, and the paper filter holds back oils and fine particles, so the cup is clean and clear. Filter coffee is usually made with lighter roasts, which keep more of the fruit, sweetness and acidity of the coffee.
Our recommendations for filter:
Fazenda Sertão 100 Years Reserva
Body sweet and full
Notes red fruit, spicy finish
Maragogipe Southern Boundaries
Bean big beans, light roast
Notes jammy blackcurrant, jabuticaba, tamarind
02 · Prático
Practical and cost-effective
Compared with capsules, filter coffee creates far less packaging waste. A batch brewer makes a full jug in one go, which saves time at busy moments and usually brings the cost per cup down.
03 · Reunião
Perfect for meetings and guests
During long meetings or client visits you want good coffee without making cup after cup. With filter coffee you brew several cups at once. Keep it in an insulated jug rather than on a hot plate, so it stays warm without turning bitter.
Do torrador
“For us, coffee is about bringing people together. Whether it is in an office, a hotel lobby or a co-working space, good coffee makes people feel welcome.”
Tiago, who roasts our coffee every week in Amsterdam
04 · Método
Which brewing method suits your business?
Offices and busy cafés
Batch brewer
→ A filter machine that brews a full jug at once.
One cup, or two to four people
V60 or Chemex
→ Brewed by hand. More control over the result, and a nice moment for guests.
Small teams
French press
→ Simple and quick, with a fuller body.
05 · V60 ou máquina
V60 or filter machine: what is the difference?
Both are filter coffee: hot water runs through ground coffee and a paper filter. The difference is who controls the pour. With a V60 you pour the water by hand, so you decide the speed, the temperature and how evenly the coffee is wetted. That gives a little more clarity and lets you bring out the details of a special coffee, but it takes a few minutes per brew. A filter machine or batch brewer does the pouring for you. It is less precise, but it makes a full jug without anyone standing next to it, which is why it suits offices and busy moments.
Many businesses use both: a batch brewer for the daily coffee, and a V60 for guests or for tasting a new coffee.
06 · Receita
How much coffee do you need?
Starting point
60 g
Of coffee per litre of water. Grind medium coarse, a little coarser than for a V60, and grind just before brewing if you can.
Weak or sour?
Grind a bit finer
Bitter?
Grind a bit coarser
Looking for more recipes? See our espresso and filter recipes.
Contato · filter coffee from Brazuca
We buy our coffee directly from farmers in Brazil and roast it every week in Amsterdam. For the afternoon, our Swiss Water Decaf, decaffeinated with water only, also makes a good filter coffee.
Free samples to taste first. See all our filter coffee beans, or browse all our Brazilian coffee beans.
Coffees from this article
Roast: Medium
Roast: Medium-light
BestsellerRoast: Medium-dark
BestsellerRoast: Medium
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